Camelia Phạm draws upon the hidden emotions within her inner world to craft a compelling theme, accompanied by striking visuals and thought-provoking messages.

Camelia Pham is a distinguished illustrator who specializes in vibrant artworks that provide unique viewpoints. Her illustrations reveal a multifaceted world teeming with captivating concepts. Each of her creations carries a multitude of layers of meaning, conveyed through striking colors and meticulous details, setting Camelia's work apart from the rest. 
Continue her collaboration with Hanoia for the Nội Collection, the artist weaves a heartfelt tale about her cherished home. In this narrative, loved ones envelop us in warm embraces, eagerly anticipating our return. Camelia, no longer a stranger to the lacquer technique, boldly expresses numerous ideas for skilled artisans to bring to life within the Shelter product line. 

The name “Shelter,” encapsulates the joy of returning home —the very cradle that nurtures the soul and accompanies us through every step of life’s journey. Against the deep blue lacquer background, familiar images from Camelia Phạm’s childhood emerge: her childhood home and carefree children flying kites. Most prominently, a crane extends its wings to embrace the nest, symbolizing family—a place where everyone is loved, protected, and interconnected. Each intricate detail weaves together to form a profoundly meaningful and imaginative scene. 

The Hanoia product line, created in collaboration with Camelia Phạm, seamlessly combines traditional craftsmanship with a modern creative vision. The Shelter goes beyond mere décor, evolving into unique works of art that carry the unmistakable imprint of the artist’s hand.