{"id":10,"date":"2026-09-15T16:45:29","date_gmt":"2026-09-15T16:45:29","guid":{"rendered":"https:\/\/hanoia.com\/about\/?page_id=10"},"modified":"2026-10-03T11:30:42","modified_gmt":"2026-10-03T11:30:42","slug":"hanoia-home","status":"publish","type":"page","link":"https:\/\/hanoia.com\/about\/","title":{"rendered":"Hanoia Home"},"content":{"rendered":"\t\t
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Fall \/ Winter Edition \u00b7 A contemporary house of craftsmanship<\/p>

Shadow.
Material.
Time.<\/em><\/h1>Enter the Hanoia universe \u2193<\/span><\/a><\/div>

Hanoi \u00b7 Ho Chi Minh City<\/p><\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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01 \u2014 Our point of view<\/p>

A living heritage,
given new form.<\/em><\/h2><\/header>
\"The<\/div>
Origin<\/span>

Born from Vietnamese lacquer.<\/h3>

Founded in 2016, Hanoia is rooted in one of Vietnam\u2019s most enduring artistic traditions. We see lacquer not as a memory to preserve unchanged, but as a living material\u2014capable of carrying Vietnamese culture into contemporary life.<\/p><\/div><\/div><\/article>

\"Artisan<\/div>
H\u00e0 Th\u00e1i<\/span>

Knowledge carried through generations.<\/h3>

Our story is closely connected to H\u00e0 Th\u00e1i, a village renowned for lacquer. Here, knowledge lives in practiced gestures: learned from one generation, refined by the next, and sustained through meaningful work.<\/p><\/div><\/div><\/article>

\"Hanoia<\/div>
Savoir-faire<\/span>

The intelligence of the hand.<\/h3>

Hanoia\u2019s savoir-faire is a dialogue between discipline and intuition. Every brushstroke, pause and polish draws on accumulated experience\u2014human judgement that no industrial process can replace.<\/p><\/div><\/div><\/article>

\"Colour<\/div>
Material<\/span>

Depth built beneath the surface.<\/h3>

Wood, metal, pigments and lacquer are transformed through successive layers. What appears effortless is the result of preparation, resting, sanding and polishing: material made luminous by time.<\/p><\/div><\/div><\/article>

\"Contemporary<\/div>
Contemporary expression<\/span>

Heritage in the present tense.<\/h3>

We bring traditional knowledge into conversation with contemporary design. The result is a universe of objects that feels unmistakably of Vietnam, yet open to homes, cultures and creative voices around the world.<\/p><\/div><\/div><\/article>

\"Hanoia<\/div>
Continuity<\/span>

Sustainability begins with what we choose to sustain.<\/h3>

For Hanoia, responsibility means nurturing lacquer knowledge and future generations of artisans. It also means fair labour, supporting women across our workforce, controlled wastewater and material practices guided by REACH compliance.<\/p><\/div><\/div><\/article><\/div>